So yet again Telefonica O2 get exclusive rights to another high profile handset in the UK, presumably setting its competitors even further back in the dust. How will they combat O2 this time? One can only guess. In the mean time O2 will undoubtedly prosper even further from an ever increasing market share of customers flocking for the handsets that everyone wants, the Apple iPhone range and now Palm’s very own Pre. Coming to a store near you on the 16th October 2009, only 2 days after O2 Germany launch their own exclusive on the handset.
With the continuing rumours of O2 losing the older 8GB iPhone to other networks later this year, will O2 even care? With their portfolio now so strong that whichever network do pick up the lower model, they will only to be seen to be picking up the scraps that O2 left behind?
Press Release: [O2.com]
Consumer Site: [Telefonica O2]