I have always been a fan of viral marketing, back from the early days when Cadburys went nuts and had a Gorilla playing drums to Phil Collins; but time has moved on rapidly and the possibilities today are infinite.
The new Ridley Scott movie ‘Prometheus’, a prequel to the ‘Alien’ quadrilogy, has gone the extra mile and recruited TED – a nonprofit company devoted to Ideas Worth Spreading – to help produce a TED styled ‘TED talk’ to virally advertise the movie. The short video shows Guy Pierce, as fictional Weyland Industries head Peter Weyland, giving a TED talk in 2023. The piece was first screened at the real TED conference in February. TED organizers helped to make the film look like what they envision a TED talk will really be like in the future. Here’s that video.
The movie has been shrouded in mystery. Sci-fi fans have been chomping at the bit to get any information they can about the film’s plot. The current marketing campaign provides lots of tasty tidbits.
